For Wealth Managers, Advisors, and Decision-Makers Seeking More
Streamline Operations, Increase Returns, and Serve Your Clients Better—Guaranteed
Gain Access to Wealth-Building Insights That Deliver Results You Can Measure
Our Four Pillars of Success:
Driving Results, Building Wealth, and Strengthening Futures
Smart Capital Systems
Unlock innovative financial strategies that turn your existing assets into a powerful internal banking system—empowering you to fund growth, seize opportunities, and maintain liquidity on your terms.
High-Return Equity Opportunities
Gain exclusive access to alternative investments designed to outperform traditional markets, offering consistent returns of over 12% annually—without the usual volatility or complexity.
Employee-Centered Benefits
Implement tailored programs that boost retention and loyalty by addressing what matters most to your employees—ensuring your top talent stays engaged and invested in your success.
Executive Advantage Solutions
Access a comprehensive suite of executive benefits, including advanced compensation strategies and risk management tools, to protect your leadership team and drive long-term stability—no matter the scale of your organization.
Results You Want
Your Partner in Delivering Unmatched Financial Solutions
Generational Wealth Partners empowers financial experts with the tools and strategies they need to offer advanced financial solutions, drive retention, and grow their book of business.
Advisors Reporting Improved Client Outcomes
Customized Solutions Delivered
Producer Satisfaction With GWP Services
Smarter Strategies to Empower Financial Professionals
From high-return investment platforms to advanced benefit programs, discover the tools top producers use to stay ahead and deliver unmatched value.
Strategic Solutions for Financial Growth and Efficiency
Equipping financial professionals with proven methods to enhance outcomes and build long-term success.
Turn assets into scalable funding systems.
Access exclusive high-yield investment opportunities.
Strengthen retention with advanced employee benefit strategies.
Comprehensive executive benefit and risk management programs.
40+ Years Serving Our Clients
A legacy of trust and proven results, helping financial professionals and their clients achieve lasting success for over four decades.
$600M+ in Client Assets Directed
Guiding financial professionals in strategic decisions that have impacted over $600 million in client assets and counting.
97% Client Success Rate
Nearly all clients achieve measurable improvements, thanks to our proven strategies and tailored solutions.
Results You Want
Discover How Generational Wealth Partners Drive Results for Financial Professionals
Watch this short video to learn how we enable top producers to deliver exceptional outcomes and grow their impact.
Learn strategies to maximize client retention and loyalty.
Unlock tools that create measurable financial growth.
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With over 40 years of experience, Rich Keal has dedicated his career to helping financial professionals achieve exceptional results for their clients.
Throughout his journey, he has worked with a diverse range of clients, including football stars, multinational corporations, banks, and businesses of all sizes.
Rich is renowned for his innovative strategies and personalized solutions that address complex financial challenges.
His extensive expertise has made him a trusted advisor in the industry, helping professionals unlock new opportunities and deliver measurable outcomes.
Whether working with high-profile individuals or dynamic organizations, Rich remains committed to empowering financial professionals to succeed at the highest level.
Generational Wealth Partners (GWP) is an independent consulting firm. We do not guarantee investment returns or the performance of any financial strategy. All investment opportunities and strategies presented are subject to market risks and individual due diligence. GWP does not provide specific investment, tax, or legal advice, and all decisions should be made in consultation with your professional advisors. Past performance is not indicative of future results.